Technology evolution in digital era is so fast that the greatest challenge is updating business and strategies at the same speed.
Every sector has been disrupted and thus, nothing will remain the same.
In the case of the retail sector, current times have prompted futuristic applications of cloud, physical and virtual space integration, virtual shelves, sensors in stores that enable limited actions, increasingly smarter virtual assistants, all of which to service multi-channel and digital consumers.
What supports this new design are disruptive starts, including the Internet of Things (IoT) artificial intelligence (AI), cloud, Beacon, augmented reality, chatbots, cognitive computing platforms and Analytics. It is interesting to learn more about such recent applications in the e-Book Digital retail, the desire revolution, here on the blog Tudo de TI.
The customer is also a star.
In this scenario, the customer is, or should be, at the core of every digital retail strategy. They are the ones who make the rules. Therefore, whoever delves deeper into behavior study and anticipates the expectations of the customer has a competitive edge.
According to a Salesforce survey, The AI Revolution: Insights into the next era of customer relationship, 80% of the responding companies believe AI has a positive impact on their sales team’s productivity, and 74% noticed an increase in sale speed.
Moreover, the survey discloses that the customers themselves are more flexible. Approximately 60% of them are willing to share personal data in exchange for a customized or online store and purchase experience. Through this, they hope that companies will use their data intelligently.
Another survey, The Importance of Innovation in the Mobile Customer Journey, performed by Ingenico ePayments, a payment processing service company, reveals that retailers (54%) are planning investments in gamification. Others bet on chatbots to make customer interactions more effective. Everyone is searching within technology for more interaction with the consumer.
By 2020, according to a Salesforce survey, 51% of consumers and 75% of corporate buyers expect that companies will anticipate their needs and make relevant suggestions accordingly. This means that companies will need to offer a full and customized experience through the entire purchase process.
Would you like to learn more about new era retail? Access Digital retail, the desire revolution.